Tangerine – Forward Banking

Tangerine Bank used to be ING Direct in Canada, but then they doubled down on the color orange and started offering many online services beyond high interest savings accounts.

This campaign from 2016 used a combination of TV, online and in branch animation to raise awareness of their Credit Cards, Apps and other services all rendered in a clean Tangerine world.

Below are three of the TV spots I did, not shown are the numerous different format options and many other spots created for this campaign.

-Nathaniel Akin


  • Director: Nathaniel Akin
  • Studio: Global Mechanic
  • Producer: Rachel Welsh
  • Creative Director: Bruce Alcock
  • Agency: John St.