Converse – Mandala

This commercial for converse chuck taylor shoes was created along with the converse sky ad. The approach was to play with swirling animated mandala patterns for this spot and I love the way it turned out. This ad was done in a hybrid stop-motion style and composited in After Effects. I shot several rotations of a pair of converse and then remixed and recombined them into these mandala forms.

I used expressions to drive the patterns and just watching some of the footage preview as I was working on it was a mesmerizing trip.

-Nathaniel Akin

Credits

  • Director: Nathaniel Akin
  • Studio: Global Mechanic
  • Producer: Tina Oullette
  • Creative Director: Bruce Alcock
  • Animation: Nathaniel Akin
  • Photography: Celest Brown