BC Hydro – Powersmart

A company that wants you to use less of it’s product? As strange as that sounds that’s what the goal of this animation for BC Hydro. There are simple things we can all do to conserve electricity and every little bit helps.

This web and TV spot for the BC Hydro PowerSmart initiative shows customers ways to be smart about how they use electricity. Just clean text animation, clear visuals and a music track. Sometimes simple is best.

-Nathaniel Akin


  • Director: Nathaniel Akin
  • Studio: Global Mechanic
  • Producer: Tina Ouellette
  • Creative Director: Bruce Alcock
  • Animation: Ian Godfrey & Nathaniel Akin
  • Agency: Tribal DDB